Thursday, 30 July 2009

Love film...



This isn't the first time a fashion designer has teamed up with a director, but French director Samuel Benchetrit has recently collaborated with designer Yves Saint Laurent to create a uniquely refreshing and beautiful film to showcase YSL S/S 2010 Menswear collection. After Chanel's stunning imagery created with Kidman and Tatou and Prada's surreal shorts, Benchetrit's monochrome 8 minutes is beautiful and charming whilst making a bold statement.
Benchetrit's own 11 year old son plays the part of a young but unintentionally stylish school boy who finds a key to a clearly occupied hotel-room. With the room's guest out, he tries on the (adult -sized) shirts, suits, hat and sunglasses ( YSL Menswear) that are scattered around the room. As he reads the guest's letters, literature (Musset) and answers his phone, the boy paves an evening to the unsuspecting man (Johnny) to return to. Each moment the boy plays out highlights the meanings behind the collection, whilst an underlying story between Johnny and his lover weave in and out of the main story following our protagonist.
The short is funny, intelligent, charming and slow paced, set to both classical and dramatic, staccato music, juxtaposed with long silences. With nods to YSL inspirations for the new collection, poetic language and stunning location, the film short highlights YSL collection in a perfectly crafted light.
Benchetrit is becoming increasingly popular and well respected in the film industry and with no wonder...

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